Given how quickly AI tools are becoming prominent in the music space, both as standalone applications, and as tools in major DAW’s to algorithmically generate or effect audio, I think it is important to make my position clear.
General Feelings on AI
In my opinion when used appropriately AI could lead to great things in medicine and other avenues. In music specifically, I do not believe the overt use of wholly generative AI to be conducive to truly memorable or striking art. Hearing the results of AI generated songs has often left me feeling like I’ve chewed gum over eating a meal. It can be tasteful for a short time, but there’s nothing to digest, and it still leaves you wanting something substantial. Depending on how much AI has been incorporated, it can often weigh down the humanity that was present if it was there at all. Moreover, having to make that assessment takes away from the experience of listening to the music.
Subjectively, the best music is seldom “perfect” by algorithmic standards, but it’s those “imperfections” that make it distinguishable and memorable to a great many who interact with art and artists beyond one stream. From concept to print, from every role, music takes on a personality built by those who have touched it. To me, that is what makes music art.
The important bit
With how quickly the landscape is changing and the terminology is developing I would like to make one thing clear:
Simpson Audio will never use generative AI for the purposes of mixing or mastering
To be more specific, I do not use “one click” solutions like Logic’s mastering insert to mix and master your tracks. When you entrust your work with me, it is benefitting from my experience and skills, not just my computer processor. I am no Luddite, but I am in no rush to let my skills atrophy.
Have a listen to my Portfolio and see if my human imperfectness is perfect for you.